Portfolio

THE FLAIR EDIT

Founder & Editor

Sole creator, editor and writer of bilingual digital journal The Flair Edit. Written in both English and Italian, it features stories on style, beauty and places and has thousands of visitors every month.

Here’s an overview of all the articles I wrote in English and Italian.

• Editorial planning and writing
• SEO copywriting (featuring high-ranking posts in the top 10 search results)
• Art direction
• Website creation and maintenance (WordPress)

AVMM (A Very Modern Muse)

Content Strategist & Creative Consultant

Worked alongside Molly McDonnell, founder and designer of Berlin-based sustainable fashion label AVMM, on brand, content and social media strategy, website redesign, editorial and commercial shoots, pop-up shop setup.

• Content & social media strategy: editorial planning and development for website, newsletter, social, and ideation of content formats to boost engagement and build community (@avmm_store)
• Content writing, SEO driven
• Brand positioning and tone of voice development
• Campaign ideation and creation, including styling and art direction at editorial and commercial photoshoots

LOVEVERY

Localization specialist

Single-handedly managed the whole localization and translation process to Italian of Lovevery’s online and offline assets, including product names and descriptions, guides, and children books.

• Italian localization from English (US) of website content, product pages, printed guides, children stories and nursery rhymes. Launch is still TBD
• Coordination with the graphic dept to adjust copy on visual assets
• Updating the product database in coordination with project managers and other languages

More information upon request.

INFLOWW

SEO Content writer

Freelance writing (English US) for content creator platform INFLOWW.

• Research, editing and writing of SEO-driven blog articles. Topics include OnlyFans marketing, influencer marketing, and social media strategy
• Coordination with the Lead Copywriter and Community Manager

All articles here.

NUME ACADEMY & FESTIVAL

Social Media Manager & Digital Communications

Since the 2021 edition, I have been managing all social media channels and digital communications of international classical music event NUME Academy & Festival (@numefestival).

• Social Media strategy: planning, content creation, community engagement (Instagram, Facebook, Youtube)
• On-site social management during festival. Coordination of all creative work with photographers, videomakers, and artists (interviews, photoshoots, short and long-form video content)
• Newsletter text concepts and development of layout, micro-copy and UX

QUNOMEDICAL

Content & Social Media Team Lead | Localization Specialist

I worked at Qunomedical as Content & Social Media Team Lead from 2016 to 2020. Later I worked on the Italian localization of the brand as a freelancer.

• Managed a team of four translators and content writers plus a pool of freelancers
• Content strategy and project management related to content, translation and SEO
• Social media strategy and implementation: planning, content creation, community engagement
• Proofread and improve outsourced content and translations to ensure brand consistency.
• Definition of the brand’s tone of voice in English focusing on a patient-centric approach
• Collaborate with marketing and design teams to plan and develop site content, style and layout